BMU-01-1

Budapest
Metropolitan
University

Dynamic identity for the arts faculty

BMU-03

Research 
conclusions

Better distinctions between the Communication, Business, Tourism and Art Departments.

Each department owns their own visual language. They speak the language best.

Allow students to experiment with the identity, no need for detailed guidelines.

Make it as dynamic as possible by using a variable typeface as main brand element.

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BMU-05
Artboard-8@3x
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Rózsa utca campus
Second floor

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door
building
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